Who is She?
Ms Yong wasn’t interested in the construction side of the family business, but agreed to head Aurum, a subsidiary of Woh Hup in 2007. She had previously worked in academia, consulted for a private sector think tank for the UK government, and later did a stint in management consulting. Aurum comprises Aurum Land, Aurum Investments, Collision 8 and Core Collective.
As the only female director at Woh Hup, she has grown Aurum Land into more than just a boutique property developer. In 2016, she co-founded Collision 8, a co-working space, and earlier this year, started Core Collective, another co-working space but for the health and wellness community.
Under her leadership, corporate venture fund Aurum Investments has recently pivoted to focus on proptech startups that are creating human-centric innovations within the real estate industry, the first being Singapore’s first tech-powered co-living service provider, Hmlet.
Why She Joined the Family Business?
Challenges Faced in a Family Business?
Future Plans For Aurum?
Do you wish to learn more tips about digital transformation? If so, then do attend our upcoming H.E.R Asia Summit happening on the 2-3rd October. The theme for this year will be on digital transformation and innovation to accelerate business growth. For more information, click here.