Women in Cosmetics (SimplySiti) – Dato’ Siti Nurhaliza

There are increasingly more women nowadays who are paving the way to a better life and climbing up that metaphorical career ladder. It is no surprise though that when we think of successful women or women who are making millions we think of people like Oprah Winfrey, Kylie Jenner, Joy Mangano and other Western or European femme fatales.

But what about someone who is more relatable to you? Someone who is a hijab-clad, Muslimah who is also trying to make it in this business minded world?

In today’s article, we look at how Dato’ Siti Nurhaliza founded SimplySiti and the challenges she faced.

Who is she?

Dato’ Siti Nurhaliza, a successful business woman may be arguably the number one best singer of all in Malaysia but aside from her musical prowess, Dato’ Siti is now also very well known for her cosmetics line. She is the Founder of SimplySiti, a Malaysian cosmetic company. Since SimplySiti products have hit the shelves of nearly every single drug store available in Malaysia, her business has skyrocketed into the hearts of many a woman.

How SimplySiti started

The company was launched in 2010, and it’s headquarter lies in Kuala Lumpur, Malaysia. SimplySiti is Siti Nurhaliza’s second attempt to participate in a business industry after her first trial with her CTea came to a dead end, and the production of her branded tea was stopped in March to focus more on SimplySiti. With the help of her husband, Datuk Seri Khalid Mohd Jiwa and two others business partners, she ventured into the cosmetic industry after two years of research with AC Nielsen to study the market and target customers. The cosmetics are produced in Korea. with the incorporation of nanotechnology. Before being released into the market, SimplySiti received Halal status from Jabatan Kemajuan Islam Malaysia (JAKIM) officials who visited the factory in Korea to inspect every aspect of the production with strict regulations to ensure the products are Halal.

Challenges she faced

“There were so many challenges that we faced as a company. One of it was when our stock was stolen.

“But the biggest challenge would be the rising cost as we wanted to produce a safe and good quality product for our customers,” she said in an interview. (Source: New Straits Times)

With beauty products such as the SimplySiti C Bright, SimplySiti New Age dan SimplySiti Acne Solution as well as the makeup line which includes matte lipsticks, blusher, pressed cake powders and many more; there is practically everything for a girl who wants to look good. Simply Siti is not only certified Halal by Jakim, it is also rather affordable.

With her Simply Elegant Lipstick Matte clocking in at only RM32.90 and La Collection D’Or Two Way Cake powders at only RM62.90, it is most definitely a lot cheaper than the high end products you want to get at Sephora. Dato’ Siti’s SimplySiti is obviously more than just a catchy name, it is a product that sells faster than you can say “Bukan Cinta Biasa” because indeed this ain’t no ordinary love. It has made Dato’ Siti Nurhaliza and even wealthier woman.

For a long time, men were at the top of the business world. It wasn’t until the rise of influential businesswomen like Coco Chanel and Estée Lauder that more women pursued entrepreneurship. Today you can find women at the head of many industries including, technology, design, publishing, beauty, and more!

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