Furthermore, it is highly recommended to consider protecting your trade name or trademarks. Majority of the SMEs have valuable confidential business information, from customer information to sales strategies that they may wish to safeguard. Many would have come up with innovative authentic designs, produced, or assisted in the publication, dissemination, or retailing of a copyrighted work, or some may even have invented or improvised a product or service.
In such scenarios, SMEs should consider how to best utilize the intellectual property system to their own advantage. It must be noted that intellectual property may aid your SME in almost all aspects of your business development and competitive strategy – from product development to product design, service delivery to marketing, and raising capital to exporting or expanding your business overseas through franchising or licensing.
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