3 Tips for a Successful Business Partnership

A business partnership is a contract among the partners of a firm wherein the terms and conditions of the partnership are clearly stated including the profit-loss sharing ratio, liabilities, assets, investment etc. (Source: Entrepreneur) It is like a marriage – some may Read More

Woman in Marketing – Kay Hsu

Instagram has evolved so much since its early days and it has more than 1 billion monthly active users. We have seen it from just a square-only photo publishing social media platform to a diversified platform for businesses, individuals and influencers. Not Read More

Digital Marketing Trends in 2019

In a blink of an eye, it’s almost the end of January and we’re observing new trends that are popping up in the digital marketing realm. Digital marketing is so prominent in our lives that you might even receive a notification from Read More

Marketing Mistakes in Tech Startups

According to Silicon Republic, Singapore is the gateway to Asia’s bustling technology and financial scene, and home to a diverse and ambitious entrepreneurial community. Many tech startups such as Chope, HonestBee and Shopback have aced their marketing tactics with their apps, websites Read More