If your personal brand is on LinkedIn this is just the first step to unlocking all of its potential. Having a complete, and professional profile is good practice, but to be effective there are several opportunities the network has to offer that many people miss.
In today’s article, we look at a few tips to help build your personal brand on LinkedIn.
1. Optimize Your LinkedIn Profile:
Your profile is the key component of your experience on LinkedIn. It is like your online business card. A complete profile shows you’re actively participating in the LinkedIn network. In addition, use your LinkedIn background to communicate more about who you are and what you do.
2. Make Meaningful Connections on LinkedIn:
This keeps your network fresh and active, and strengthens your global connections. For people you know, have met, or are about to meet, LinkedIn gives you even more information about them.
People generally think highly of those who keep good company, so building your LinkedIn network simultaneously builds your personal brand. To do this, connect on LinkedIn with trusted friends, former colleagues, classmates, industry leaders, vendors, and other professionals. And don’t be shy about asking your contacts for introductions to people in their networks.
3. Share valuable and expert content
We live in a feed-driven world. You need to take advantage every opportunity that comes your way. There are plenty of great content that is flowing into your news feed each day. You should comment and share on articles. This will not only attract users to your profile, but create meaningful conversation and increased connections.
Today, LinkedIn is the definitive professional publishing platform. In fact, more than 1 million people have published more than 3 million posts on LinkedIn. According to Entrepreneur, Millennials spend 18 hours a day consuming media. They represent nearly 30% of all long-form publishers on LinkedIn. Publish content on LinkedIn to showcase thought leadership, of course, and show the world what you care about.
Publishing long-form content on LinkedIn is a great way to reach an engaged audience and build your personal brand. The more long-form posts you publish, the more credibility you’ll build, and the stronger your professional profile will become.
4. Customize Your Feed by Following Those Who Matter Most
The more you follow, consume, and share topical content, fill out your profile with information about your career, and take other actions to engage meaningfully with the LinkedIn platform, the better the content matches become.
5. Create a LinkedIn SlideShare Account:
With more than 400,000 new pieces of content added each month, SlideShare is the world’s largest professional content-sharing community. On an average day, nearly 4 million people visit LinkedIn SlideShare, and that’s just on desktop. Can you really afford to overlook that number of eyeballs?
LinkedIn is a powerful social network that has unlimited potential to connect with other brands in your niche, and grow your leads. Hence, you must use it to its fullest advantage to expand your personal brand.
If you would like to know more about how this topic, do join us at the H.E.R Virtual Summit as we bring Renne Tan, Co-Founder of MeetPartners RU, who will be giving us more in depth insight on this.
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